Wildwood, New Jersey - The Wildwoods Boardwalk Sightseer Tram Cars, one of the most
recognizable and beloved features of the Jersey Shore, are entering a new chapter in a shared
initiative with Volvo Cars aimed at preserving and modernizing this historic transportation
experience for future generations.
Owned and operated by the non-profit Wildwoods Boardwalk Special Improvement District
Management Corporation (WSID), the Sightseer Tram Cars represent a rare example of a fully
self-sustaining public transportation system. The operation receives no government funding and
serves hundreds of thousands of visitors each year through its independent, mission-driven
model.
This new initiative represents a significant step forward in maintaining the integrity of the Tram
Car experience while embracing modern technology. As part of the first phase, Volvo Cars will
provide three fully electric EX40 vehicles, aligning with the original electric-powered design of
the historic tram cars. This transition underscores a commitment to sustainability while honoring
the system's roots.
The new vehicles will retain the unmistakable character of the Tram Cars-including the beloved
original recorded announcements that generations of visitors instantly recognize-while adding
advanced safety features such as speed regulators and a 360-degree camera system.
For decades, the WSID has worked diligently to preserve the Tram Car operation amid rising
costs, infrastructure challenges, and evolving transportation demands. After evaluating numerous
options, this initiative with Volvo Cars emerged as the most effective solution-one that balances
heritage, safety, sustainability, and long-term viability.
"The Sightseer Tram Cars are more than transportation-they are part of the identity of the
Wild woods," said WSID Executive Director Patrick Rosenello. "This initiative with one of the
world's premier automobile manufacturers allows us to honor that legacy while ensuring the
system remains safe, reliable, and relevant for years to come."
"At Volvo Cars, our approach to innovation is rooted in safety, sustainability, and respect for the
communities we serve," said Jim Nichols, Vice President and Head of Product, Technology and
Consumer Offer, Volvo Car Americas. "The Sightseer Tram Cars are a cherished part of the
Jersey Shore experience. While Volvo Cars is based in Sweden, New Jersey has been our
American home for over 70 years. We are proud to help preserve such an important part of New
Jersey culture with a modernized, fully electric technology that preserves the Tram Car character
while enhancing safety and reliability for future generations."
The introduction of the All-electric Volvo EX40 Tram Cars marks the beginning of a broader
effort to secure the future of the Tram Car program while maintaining the charm and tradition
that have made it an enduring symbol of the Wildwoods.
******************************************************************************
MENU
